Mermaids, Pirates and Sea Creatures Assemble! The Third Annual Asbury Park Promenade of Mermaids Hits the Boardwalk on Saturday, August 26, 2017!

Shake a tailfin, Mermaids! Hoist the mizzenmast, me pirate buckos!…and if you’re a sea dweller who’s curious about life on the topside, there’s never been a better time to flip, flop or float out of your rock, reef or deep-water refuge for your moment in the sun! The Asbury Park Promenade of Mermaids is back for a third annual ballyhoo on the boards…with fabulous new fish to fry; a “sharky” belly-dance to boost the spirit of community…plus a family-friendly, fun and finny chance to recapture good times, good works, and good neighbor policy from the jaws of negativity.


Whether you identify as pirate, seahorse, shellfish, jellyfish or MERMAID, there’s plenty of time to “get your land legs” and strut your stuff on the boards, when the Asbury Park Promenade of Mermaids returns to the Boardwalk on Saturday, August 26 for an afternoon of costumed fun for kids and adults, that begins at 2:00pm (pre-party/registration beginning at noon).


On-site registration starts at 12:00 p.m. on August 26, and Promenade participants can register for $10. There is no registration required to Promenade, but participants must be registered if they wish to be considered for prizes. A portion of the proceeds will be dedicated to our friends at Project Real — the FREE event will offer a costume contest, prizes from local vendors, special guests, and lots more “fin in the sun.”


Prizes will be awarded for Best Costume and Runner-up for adults (ages 15 and up), as well as 1st, 2nd and 3rd prizes for kids 14 and under. Our esteemed mermaid pod of judges will be headed this year by Yame, the Brazilian-born professional belly dancer (and mermaid aficionado) who is the owner of SharqiDance, a belly dance school (operating out of Shore Stars Dance Academy in Wall, NJ) that teaches the most amazing women (and sometimes men) the art of raqs sharqi…or as we like to call it, “rocks sharky”…belly dancing.


Be sure to catch Yame and her starfish students CJ, Tracy, Cole and Rebecca when they deliver a demonstration of belly dance technique in front of the Promenade base tent, to be located directly across from the Stone Pony on the Ocean Avenue side of the boardwalk. Live accompaniment (and a strolling soundtrack to the Promenade) will be provided by NJ’s own Gypsy Funk Squad, the party band that plays a fusion of classic belly dance songs from Turkey, Armenia, Egypt, The Balkans, Israel, Lebanon, with revamped rock/pop/dance tunes and original psychedelic surprises thrown in…belly style!


The Promenade commences on the Boardwalk across from the legendary Stone Pony, where at 2:00 the costumed promenaders proceed north along the boards, marching to Convention Hall, before turning around and returning to the base tent, where our judges will announces the prizes for best costumes (including lots of great goodies from our favorite local merchants).


Our judges will also crown a King and Queen for the day — and the fun continues after the Promenade with a display of craft vendors, DJ music by emcee Don Dazzo, and an after-party for ages 21 and up inside the Asbury Park Yacht Club.



The Third Annual Asbury Park Promenade of Mermaids is made possible by the generous support of the Marilyn Schlossbach Group (Langosta Lounge, Pop’s Garage, Lightly Salted Surf Mercado, Asbury Park Yacht Club, Catering by Marilyn) and the City of Asbury Park. In addition to mermaids, pirates and sea-dwelling friends, the Promenade is also putting out the siren call for volunteer helpers to lend a hand on the event day ~~~

Fish for additional information by visiting:

Facebook @Asbury Park Promenade of Mermaids

Twitter @AsburyPromenade

Instagram @AsburyParkMermaidPromenade

Mermaid Shopping Trip! Jewelry Finds

Happy Mermaid Monday, friends! In past articles I’ve mentioned how fantastic Etsy is for finding unique, one of a kind, handmade items. Websites like this are perfect for adding elements to your mermaid costumes to really spice up your outfit. Items range from simple to extravagant and fit every budget. This week I wanted to bring some great pieces to you guys at affordable prices. Each item would be a beautiful addition to your costume, and a definite conversation piece!

So what would a mermaid pick up while on her shopping trip? Here’s a few ideas:


Summer in  a Bubble Sea Globe Ring by UraniaArt on etsy- $39.00



Rhinestone Seashell Pendant from SoCalFindings on etsy- $25.00



Mermaid Ear Cuffs by EnchantedJewelryShop on etsy- $39.99



Starfish Hair Clip by ornate treasures on etsy- $16.50



Shell Necklace by DeVitaDesigns on etsy- $17.50



Mermaid Charm Rings by gildedingypsy on etsy- $14.50



Mermaid Scale Stud Earrings by BeeesBeads on etsy- $10.00



Sea Glass Ocean Pottery Barrette from LotusandNightshade on etsy-



Mermaid Seashell Arm Band by diesel boutique on etsy- $34.99



Barefoot Pearl Sandal by moodyelizabeth on etsy- $29.95



Beach Fascinator by sea natural on easy- $29.00



Seashell Mermaid Earrings by LovelornSiren on etsy- $12.00



Dreaming of the Sea Keychain by EarthlieTreasures on etsy- $15.99



Seahorse Ring by msformaldehyde on etsy- $9.00



Do you have any statement pieces you plan on using in your costume this summer? Have you found anything fabulous off Etsy? Let us know in the comments!

If you have any feedback or suggestions for future blog posts, we’d love to hear from you! We have a hashtag- use #asburypromenade on social media so we can find you! Follow us on instagram @asburyparkpromenade, twitter @asburypromenade, and Facebook at Asbury Park Promenade of Mermaids.


-CJ Mars

Costume Inspiration- for Men!

Happy Mermaid Monday everyone! Although we are the Promenade of MerMAIDS, we encourage everyone to come out and celebrate with us, including the men! Yes gents, you can participate, too! Last week I showed you that yes, mermen are real, so this week I’d like to reach out to all of the gentlemen out there who may be scratching their heads trying to think of a costume, and give you a bit of inspiration.

I think our first instinct when we think of a “male nautical themed costume” would be a pirate. They’re commonly featured in pop culture, loved by many, and costumes are fairly easy to make or purchase. This is a great option that can be reused in Renaissance Faires and Halloween, or like just a random Tuesday at the shore. There are fancy options out there to dress up your costume if you feel like spending a little extra money, or do-it-yourself options that won’t break the bank. You could be a captain, first mate, buccaneer, have a hook for a hand, eye patch, beard, bandana, earring, parrot- the choices are nearly endless (and will probably be explored in a later blog post). Or, you could be a famous pirate like Captain Hook from Peter Pan, Captain Morgan from the rum bottles…… Sir Francis Drake (who is actually a distant relative of mine- arggg!), or Captain Jack Sparrow from the Pirates of the Caribbean franchise. All in all, a pirate costume is a safe choice.


Especially if you have a dead-ringer for “Captain Jack Sparrow” and you get a bunch of your buddies in on it! Mutiny on the Asbury Park Boardwalk!!




I have a feeling if this guy showed up, nobody would complain…


However, I like to spice things up and think out of the box a bit when it comes to costuming. After all, we welcome all kinds of sea-faring and nautical creatures at the Promenade, so why not take a little time and create something truly unique? And considering that we’ll be having a costume contest, I’d love to see some truly fantastical and amazing costumes out there. Last year we had some men show up with some really creative costumes, let’s see what we come up with this year!


A sailor, like a pirate, is another common sea-faring costume option. Navy, deckhand, even characters like Popeye are welcome! The retro sailor look could be accompanied by a classy pinup style mermaid or nautical lady.



Of course, we would love to see some mermen out there! Create your own tail and stylings, or go with classic characters like King Triton from the Little Mermaid and Poseidon/Neptune. Mythology is always great for costumes, you can be as creative as you like. This King Triton was from The Little Mermaid on Broadway- a great inspiration but not an exact recreation from the original animated character.




If Poseidon is a little too mainstream (pun not intended) for you, check out Wikipedia’s list of Greek Sea Gods for something a little different.





Maybe you don’t feel like donning the mermaid tail, that’s cool. There’s plenty of other fish in the sea to choose from! There are some great, albeit silly, full body costumes or hats for men, featuring all sorts of sea creatures from dolphins and shark attacks, to seahorses and “king crabs” (however keep in mind that the Promenade is in August, so heat is a big factor!).





I like to encourage creativity, so if you have the time, resources, and ability to make your own sea creature costume, go for it! A couple of bubble umbrellas, ribbon, and leftover Christmas lights make for a really unique jellyfish costume (yes those are my parents). Last year we had some really clever sea critters in the promenade, including a young blowfish and a pair of lovely seahorses (photographed by Micah Moore from The Mermaid Studio)!





You don’t have to be the fish though, perhaps you’d prefer to be the fisherman?


Or maybe you’re the type of dude to skip the costumes all together. There’s plenty of fashionable alternatives. Someone would make me really happy if they showed up in this swanky goldfish suit…





Or if all else fails, just be a mermaid, like this “embarrassing dad” (we won’t judge!):



So gentlemen, we can’t wait to see you at the promenade, no matter what you choose to dress like! If you’re fabricating a costume, take some progress photos and let us know so we can feature in a later blog post.

If you have any feedback or suggestions for future blog posts, we’d love to hear from you! We have a hashtag- use #asburypromenade on social media so we can find you! Follow us on instagram @asburyparkpromenade, twitter @asburypromenade, and Facebook at Asbury Park Promenade of Mermaids.


-CJ Mars

Mermaids are REAL!

Happy Monday, finny friends! Last week we finally revealed the date of the 2nd Annual Promenade of Mermaids as August 27, 2016, and gave you some ideas about different ways to style your mermaid tails. This week I would like to take it a step further and show you some REAL. LIVE. MERMAIDS! (and mermen!)

The art of being a mermaid (mermaid-ing?) is very real, and there are beautiful and talented performers worldwide who dedicate their lives to mastering the intricacies of swimming, performing tricks, style, and yes folks- custom tails. I’d like to introduce you to a few incredible performers I’ve discovered, and hopefully their expertise inspires you on your mermaid costume journey.

Probably the number one search result for live mermaid performances belongs to the Weeki Wachee City of Live Mermaids in Florida.


“Set on 538-acres and home to the deepest naturally-formed spring in North America, this state park is best known for its live Mermaid Shows, where “half-fish, half-human” performers swim and dance in an underwater theater built 20 feet below the spring’s surface.” –Atlas Obscura

Here’s a peek at some highlights from Weeki Wachee:

If you explore instagram, you find dozens of professional mermaids and mermen, mermaid models, and custom mermaid tail crafters. Please allow a few moments for the images to load because well, instagrams embed code isn’t very fast (womp womp).

@edensirene The Fishhawk Mermaid:

@veronica.esh a mermaid from Orange County, California:

@jp4me male model dabbling in mermaid-ing:

A photo posted by ⭐️JP (@jp4me) on Mar 31, 2016 at 3:06pm PDT

@adventuresofalexis describes herself as Christian. Wife. Gryffindor. Mermaid. Turquoise. Wildflower. Photographer. Minimalist. Traveler:

A photo posted by Alexis (@adventuresofalexis) on Apr 8, 2016 at 12:50pm PDT

A photo posted by Alexis (@adventuresofalexis) on Mar 19, 2016 at 5:58am PDT

@merman_arion “Deaf | Single | Disney nerd | Based in Paris”

A photo posted by Merman Arion (@merman_arion) on Feb 4, 2016 at 4:26pm PST

A video posted by Merman Arion (@merman_arion) on Apr 3, 2016 at 5:17am PDT

A photo posted by Merman Arion (@merman_arion) on Nov 6, 2015 at 12:59am PST

@mermanchristian is a professional merman & actor for hire… just puttin’ that out there…

A photo posted by Merman Arion (@merman_arion) on Apr 7, 2016 at 10:00am PDT

@mermaidkatja a mer-model from Melbourne, Australia:

@mermanjax is a full time performing merman- hire him for your next party! Such an interesting profile:

A photo posted by @mermanjax on Mar 15, 2016 at 11:21am PDT

A video posted by @mermanjax on Apr 5, 2016 at 10:30am PDT

@stacey_ava a Tahitian yogi, aerialist, and mermaid:

@mermaidsirenity has so much mermaid-ing going on, check out her profile for more videos and beautiful photography:

@merbellastudios created these fabulous tails, check out their page to see more (trust me, you want to!):

It’s a Weeki Wachee mermaid!


Elegant and graceful, these real life mermaids look like they came straight out of a story book! There’s no limit to what you can create, especially when you have such fantastic inspiration! Which of these mermaids or mermen stood out the most to you? Have you ever seen a live mermaid perform?

If you have any feedback or suggestions for future blog posts, we’d love to hear from you! We have a hashtag- use #asburypromenade on social media so we can find you! Follow us on instagram @asburyparkpromenade, twitter @asburypromenade, and Facebook at Asbury Park Promenade of Mermaids.


-CJ Mars

Scales and Tails

This week we were finally able to announce the official date of the second annual Asbury Park Promenade of Mermaids as August 27, 2016, and we couldn’t be more excited to get the ball rolling! We’re going to be doing a lot of planning on our end to bring you the greatest party we can, but now it’s time for you to start thinking about those mermaid costumes!

We all know the standard mermaid “look”- long hair, clamshell bra, green tail… but what if we switched it up a bit? After all, there’s plenty of fish in the sea, as they say. Imagine what an arctic mermaid would look like? She may have ice and frost on her skin, or a hint of blue iridescence in her tail. What about a deep-sea mermaid? Sea creatures found in the depths of the ocean develop luminescent abilities since it’s so dark, maybe a deep-sea mermaid would glow!

What kind of mermaid do you want to be?


A Caribbean Mermaid from the Spiderwick Chronicles



Clown Fish Mermaid- illustrated by ArtLair on DeviantArt



Lionfish Mermaid by fantasy artist Chris Achilleos



Koi Mermaid- illustrated by JillJohansen on DeviantArt



Mermaid of Deep Water (guess I wasn’t the only one who had this idea!)- illustrated by Candra on DeviantArt



Rainbow Mermaid



Goldfish Mermaid- illustrated by AlixBranwyn on DeviantArt



draiad on DeviantArt imagined her mermaid as a leopard shark!



Don’t be afraid to play with color, like efira-japan on DeviantArt did!



A Deadly Tropical Mermaid- illustrated by MerKatch on DeviantArt



This mermaid by Enchantress-Lele on DeviantArt has multiple fins



Flying Fish Mermaid and Demi Sea Princess- both illustrated by Chael on DeviantArt




Add as many fins as you want, like MichelleHoefener on DeviantArt did!



Personally, I’m not opposed to mermaids having wings, too- such as in Amy Brown’s art



Or Melusine, the two-tailed, winged mermaid of mythology, depicted here by MonochromaticART on DeviantArt




Now I want a Starbucks. Anyway, what kind of mermaid will you be? Let us know in the comments!

If you have any feedback or suggestions for future blog posts, we’d love to hear from you! We have a hashtag- use #asburypromenade on social media so we can find you! Instagram us @asburyparkpromenade, twitter @asburypromenade, Facebook Asbury Park Promenade of Mermaids.


-CJ Mars

Costume Inspo: Crowns, Tiaras, and Headdresses

Happy #MermaidMonday, friends! We can’t divulge any details about the Promenade just yet, so I wanted to get started with providing some mermaid-themed costume inspiration in the meantime. It’s such a vast topic with so many opportunities for creativity that I can’t wait to explore and share with you! I was reminiscing with friends about how when I was young, I would create “Easter bonnets” with my mother out of baskets, shoulder pads (hey, it was the EARLY 90’s!), flowers… and seashells. I got inspired by the idea of festive nautical headwear, and every sea-queen (or king! Or princess!) needs her crown, so here are some regal headdresses, tiaras, and crowns fit for a mermaid!


Etsy is always my go-to for unique, creative, one-of-a-kind pieces (everything on this website is handmade by their merchants), so naturally there’s a plethora of custom, beautiful mermaid crowns. Styles range from conservative to couture, with a price for every budget. Check out the seller’s pages for more!


Beach wedding crown- $62.00



Gold Siren/Mermaid Crown- $17.00



The Dreamer Mermaid Crown- $160.00



Mermaid Princess crown- $40.00


mermaids palace

Aqua Mermaid Beach Wedding Crown- $95.00



Urban Mermaid Headdress- $123.40



Mermaid Crown- $45.00



Seashell Mermaid Crown- $25.00



Crystal Mermaid Crown- $122.66



Blue Beach Bridal Tiara- $51.61



Mermaid Crown Tiara Headdress Turquoise- $137.63


This last one isn’t on Etsy, but I just HAD to include it!

The Mermaids Mercantile

shell crown white.jpg


I hope you’re feeling inspired by some of these designs! There are SO many beautiful mermaid crowns out there, I may do a follow-up post featuring more designs because they’re all just SO. BEAUTIFUL! If you’d like to see more, let me know in the comments!

Youtube is a great resource for DIY videos, so if you’re feeling crafty and don’t know where to go from here, there’s plenty of videos out there to guide you. Crafting doesn’t have to drain your bank account (although it definitely can!), you can find plenty of materials in your local dollar store, get some great deals with coupons and apps like RetailMeNot, or even gathering from nature! Tutorials are out there for everyone from the crafting-impaired to veteran crafters. Take a peek at these Do-It-Yourselfers!


Debi’s Design Diary

Cira Las Vegas








Let us know if you’re creating your own whimsical mermaid headdress or crown for the Asbury Park Promenade of Mermaids! We’d love to hear from you, and feature your beautiful work in a later blog post! We have a hashtag- use #asburypromenade on social media so we can find you! Instagram us @asburyparkpromenade, twitter @asburypromenade, Facebook Asbury Park Promenade of Mermaids.


-CJ Mars

#MermaidMonday: Warm and Cozy

Welcome to the first day of spring, and our first blog post! Since it’s not feeling so warm out just yet (in fact, it’s snowing in Ocean County as I type!) I wanted to embrace the last bit of winter and show off a few mermaid inspired things that will keep you cozy while contemplating your costumes.



Society6 allows artists to upload their work and print on many different kinds of items. Lucky for us, there are tons of beautiful and unique mermaid blankets (available in 3 different sizes!), like this one.


Screen Shot 2016-03-20 at 7.56.42 PM.png

This beautiful tail will go to three lucky winners- it even has little sparkles on it! Enter her contest here or follow on instagram @seatail_mermaid (don’t worry, even if you don’t win the contest, you can still order one!)



If you need that tail immediately (and I don’t think any of us would blame you!) MotherOfAllDiamonds on eBay makes custom crocheted mermaid “cocoons” for children and adults. I think I could spend an entire weekend cozied up in one of these!


If you would rather make your own mermaid tail blankets, there are tons of tutorials out there! MadeByMarzipan on YouTube shows you how to make a cozy fleece blanket (which I may have to do because come on, look how soft and fluffy it looks!)


Screen Shot 2016-03-20 at 7.59.32 PM.png

For our cozy bitty mer-babies, Whimsy Tails is working on launching the most adorable mermaid tail baby swaddles! Follow them on instagram @alexiasotelo.



Maybe you don’t need a whole blanket to stay cozy in the snow. How about this fantastic nautical scarf from Letswraps on Etsy? I am *so* in love with this print!



Who says mermaids can’t keep their sea-legs warm with a set of chic leg warmers? MademoiselleMermaid sells these babies on etsy with about a million different color and size options.


Screen Shot 2016-03-20 at 8.57.12 PM.png

While I’m at it, these aren’t your typical “Little Mermaid” house slippers, but they look so comfy! Unfortunately they’re sold out from Hot Topic, but I have a feeling you may be able to find a pair on eBay


Screen Shot 2016-03-20 at 8.25.46 PM.png

Another cozy option- this “Sailors Ruin” tattoo style duvet cover from RedBubble would be a perfect addition to any pinup/rockabilly style bedroo- excuse me, boudoir.


Maybe a blanket or scarf just ISN’T ENOUGH!! If you’re totally committed to the mermaid lifestyle, this KESS InHouse woven duvet cover with matching pillowcases might just do the trick. Check out their site for more mermaid duvets- even shower curtains!


However you’re doing it, we hope you’re keeping warm and snuggly! Do you have any cozy mermaid-themed items that you’re using to keep bundled? If so, show us some pictures in the comments! In the meantime, I’m going to go back to etsy and look at that scarf again…


-CJ Mars