Press

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2018

Ocean Plaza Hotel, Ocean Grove

https://theinnsofoceangrove.com/blog/promenade-of-mermaids/

Why the Promenade of Mermaids Is One of the Best Events in NJ

If you think mermaids are half-human sea creatures found only in books and movies, think again! The Promenade of Mermaids in Asbury Park, NJ, brings these mythical creatures to life. Each June, “merfolk” flock to the Jersey Shore adorned in silver scales and seashell crowns. It’s truly a sight to behold! Read on to learn more about the event and start making plans to attend this year.

Before packing up and heading to Asbury Park, be sure to consider our area’s other activities and attractions! Use our complimentary Jersey Shore Vacation Guide to help you plan an unforgettable getaway. In addition to the Promenade of Mermaids and other local events, this valuable resource features our favorite restaurants, shopping spots, outdoor adventures, and more. Get a copy today!

Experience the Magical Promenade of Mermaids

About the Event

Asbury Park’s annual Promenade of Mermaids attracts participants of all ages. Feel free to dress up and take part in the excitement, or just come and watch! Either way, it’s fun for the entire family. If you’re in need of some outfit inspiration, check out the online photo gallery.

This year’s Grand Marshall is Alfonso Sanchez, a Southern California native who loves all things mermaid-related. He led the Sacramento Promenade of Mermaids for years and has participated in activism and fundraising for the protection of waterways, oceans, and marine life. During the Asbury Park Promenade, Sanchez works to get people involved in the community. He encourages participants to “be the voice for those who are too afraid to use it — be the magic.”

Activities

There’s so much to see and do at the Promenade of Mermaids! Land-dwellers can enjoy face painting, live music, and arts and craft vendors along the Asbury Park Boardwalk. Of course, the main draw is a colorful parade that winds from First Avenue to the Convention Hall. You’ll see everything from seahorses to jellyfish to mermaids painted in vibrant blues and greens. Prizes for best costume are awarded each year.

Tips for Your Visit

  • Summer days at the Jersey Shore are often hot and sunny. Drink plenty of water and wear sunscreen.
  • Registration for the costume contest is $10, and there is no charge to walk in the parade. Don’t forget to use #AsburyPromenade on social media!
  • Parking can be difficult in Asbury Park. We recommend leaving your car in Ocean Grove and taking an easy 10-minute walk down the boardwalk.
  • Be sure to stick around for the after party!

Book Your Stay in Nearby Ocean Grove

A day full of fun and excitement is sure to leave you feeling sleepy. Instead of driving home after the Promenade of Mermaids, consider spending the night in Ocean Grove! Both the Ocean View Inn and the Ocean Plaza Hotel offer luxurious amenities and striking views. Plus, they’re just steps from the Asbury Park Boardwalk!

If you’re traveling as a family or with a group of friends, consider our two-level Bradley Suite with its spacious living room and full-sized kitchen. You can indulge in a delicious continental breakfast each morning and fall asleep to the sound of the ocean at night. There’s no better way to unwind! Check our availability and book your stay today.

 

app.com

https://www.app.com/story/entertainment/events/summer-guide/2018/06/07/seven-fun-gay-friendly-summer-dates-jersey-shore/537569002/

Seven fun gay-friendly summer dates at the Jersey Shore

LINKEDINCOMMENTMORE

Looking for some fin this summer?

The fourth annual Asbury Park Promenade of Mermaids is June 30 on the boardwalk and it’s LGBT friendly. The boards will be full of mermaids, mermen, pirates and sea creatures of all persuasions.

More than 500 participated last year.

“I like the way people keep coming back,” said head mermaid Jenn Mehmaid, aka Jen Mehm of Asbury Park. “There seems to be a lot of people who are repeat Promenaders.”

More: Murphy marches in Asbury’s LGBTQ pride parade

Like we said, they come in all kinds in Asbury Park. There are  pufferfish, guppies, sea horses, lobsters, pirates and octopuses on the boards. The day, which begins at 10 a.m. at the  Asbury Park Yacht Club on the boardwalk, is very inclusive, with lots of families participating.

There is no charge to walk in the Promenade, but there is a $10 charge to enter the costume contest. The after-party is back at the Yacht Club with the Gypsy Funk Squad and the Jolly Daggers playing.

Look for a new attraction on Sunday, July 1.

“Actual mermaids will be swimming in the pool at the Asbury Hotel,” Mehmaid said.

Visit asburyparkpromenadeofmermaids.com for more info.

Here are other fin, er, fun LGBT-friendly events coming up at the Jersey Shore this summer:

 

onlyinyourstate.com

http://www.onlyinyourstate.com/new-jersey/nj-mermaid-parade/

The Whimsical Mermaid Festival In New Jersey You Don’t Want To Miss

New Jersey has a whole host of fun festivals and Asbury Park is home to a handful of my favorites. The Asbury Park Zombie Crawl is a classic Halloween tradition but they celebrate other supernatural creatures, as well. They’ve welcomed us to a world of witchcraft and wizardry with Pottercon and invite us all to fall under the spell of magnificent mermaids at their annual promenade.

Have you been to the Asbury Park Promenade of Mermaids yet? Will you be going this summer? While the mermaid parade is sure to be a blast, there’s plenty more to do while you’re in town. Check out this fantastic food truck park, or this paranormal museum and bookstore, for starters.

nj.com

https://www.nj.com/monmouth/index.ssf/2018/07/mermaids_splashing_good_fun_photos.html

https://www.nj.com/monmouth/index.ssf/2018/06/mermaid_parade_floats_through_asbury_park.html

94.3 The Point

http://943thepoint.com/asbury-park-promenade-of-mermaids-is-this-saturday/

http://943thepoint.com/photos-from-the-mermaid-parade-in-asbury-park/

29365670_10214633276399599_4860257559921033216_n

2017

94.3 The Point

http://943thepoint.com/whats-going-on-at-the-jersey-shore-this-weekend/

http://943thepoint.com/photos-from-the-mermaid-parade-in-asbury-park/

http://943thepoint.com/come-see-the-mermaid-parade-on-asbury-boardwalk/

app.com

Mermaids, and pufferfish and guppies, to take over Asbury Park boardwalk

https://www.app.com/story/entertainment/events/2017/08/23/mermaids-and-pufferfish-and-guppies-take-over-asbury-park-boardwalk/594442001/

Is there anyone who doesn’t like mermaids?

Lots of mermaids are set  descend on the Asbury  Park boardwalk Saturday, Aug. 26. It’s the annual Asbury Park Promenade of Mermaids and activities begin 11 a.m. at the Asbury Park Yacht Club on the boardwalk.

The actual Promenade starts 2 p.m. at 2nd Avenue on the boardwalk and heads to Convention Hall from there.

Mermaids come in all shapes and sizes.

“We’ve also seen pufferfish, guppies, sea horses, lobsters, pirates, and octopuses — or is it octopi?” said head mermaid Jenn Mehmaid, aka Jen Mehm of Asbury Park. “Word has it that Beariel will be making an appearance again this year! The lovely ladies from SharqiDance will do a special mermaid belly dance to kick off the Promenade, which will be led once again by the Gypsy Funk Squad.”

There will also be a few mermen on the boards. The costume contest begins at 2:45 p.m. and the afterparty is 3 p.m. at the Yacht Club with DJ Don Dazzo spinning the hits.

There is no charge to walk in the Promenade but there is a $10 charge to enter the costume contest. Visit asburyparkpromenadeofmermaids.com for more information.

“We’ve got a lot of surprises in store,” Mehmaid said.

Chris Jordan: cjordan@app.com

https://www.app.com/story/entertainment/events/2017/08/23/mermaids-and-pufferfish-and-guppies-take-over-asbury-park-boardwalk/594442001/

29365670_10214633276399599_4860257559921033216_n

2016

The Asbury Park Sun

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http://asburyparksun.com/gallery-asbury-park-promenade-of-mermaids/

NJ 101.5

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http://nj1015.com/under-the-see-photos-from-asbury-park-promenade-of-mermaids-2016/

nj.com

-be4d9bda462b2a89

http://photos.nj.com/8001122/gallery/asbury_park_promenade_of_mermaids/index.html#/0

New Jersey Monthly

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Night & Day Magazine

Night&Day Article

Asbury Park Zest

Left Page AP Zest

Red Hot Magazine

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LINKS:

The New York Times:

Travel
New Beach Destination on the Jersey Shore? Asbury Park

By ERIC LIPTON JULY 5, 2016

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Contestant in a mermaid contest on the Boardwalk. Credit Tony Cenicola/The New York Times

BestofNewJersey.com

https://bestofnj.com/summer-shore-asbury-park

nj.com

http://www.nj.com/entertainment/index.ssf/2015/07/the_7_best_things_to_do_in_nj_this_weekend_39.html

app.com

https://www.app.com/story/entertainment/nightlife/2016/06/02/6-big-summer-16-gay-dates-asbury-park/85321726/

29365670_10214633276399599_4860257559921033216_n

2015

The Two River Times

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94.3 The Point

http://943thepoint.com/asbury-park-promenade-of-mermaids/

http://943thepoint.com/july-2015-nj-fairs-and-festivals/

LINKS

app.com

Music fest, mermaids head to to Asbury Park

https://www.app.com/story/entertainment/events/2015/07/09/asbury-park-hosts-surf-music-festival-promenade-mermaids/29910667/

LINKEDINCOMMENTMORE

It’s no secret that Asbury Park’s waterfront plays host to classic summertime fun pretty much 24/7 between Memorial Day and Labor Day.

But on Saturday, the excitement is set to hit a new high-water mark, thanks to a couple hundred mermaids and some scorching guitars.

First, the city’s boardwalk will host the inaugural Asbury Park Promenade of Mermaids at noon, then the party goes all day long at the nearby Asbury Lanes, 209 Fourth Ave., for the second annual Asbury Park Surf Music Festival.

Mythical sea creatures and surf rock? Sounds like a perfect summer Saturday in Asbury Park to us.

The Asbury Park Promenade of Mermaids is the creation of Jenn Mehm, a Jersey girl and lifelong mermaid aficionado.

“I think I’ve just always liked (mermaids) as a creature,” Mehm explained. “I just think they’re beautiful. I’ve collected little mermaid tchotchkes and statues and I have my bathroom all decorated mermaid-like. I’ve just always been fascinated by the creature. And, when I see how creative people get with costumes, it’s exciting.”

Originally from Marlboro, Mehm moved to California in 2000 and started the Sacramento Promenade of Mermaids there in 2011. She returned to New Jersey in 2012, moving to Asbury Park in 2013.

“I like being near the ocean. There’s something very soothing about it,” she said.

Saturday’s Promenade of Mermaids begins at noon on the north beach side of the city’s boardwalk. It will then make its way south, through the Grand Arcade and to the Casino building, then head back along Ocean Avenue, up Third Avenue and back to the boardwalk, where registered participants’ costumes will be judged by local musician and emcee Don Dazzo.

The Promenade is the latest addition to an increasingly-crowded parade calendar for the Asbury Park boardwalk: the city’s Easter Pageant Parade marked its 80th year this spring, and the annual New Jersey Zombie Walk is known the world over. It seems there’s something about the Asbury boards that brings out a sense of pageantry in people.

“For us, being mermaids, I think it’s just perfect to have a boardwalk to promenade on,” said Mehm.

•••••••••••••••••••••

Mermaids make their way into Asbury Park

http://www.app.com/story/entertainment/2015/07/05/mermaid-promenade-asbury-park/29480575/

Kelly-Jane Cotter, @KellyJaneCotter 12:44 p.m. EDT July 5, 2015

What gal doesn’t want to be a mermaid?
They have a pretty sweet gig. Mermaids don’t need to do laundry. They don’t spend hours hunched over their computers, trying to meet deadlines. They basically swim around with their friends or hang out on a rock, enjoying nature and looking gorgeous.

Hans Christian Andersen put a darker spin on it, of course. But that was an odd case: A mermaid who loses everything by falling for a boy from the wrong side of the waves. A mermaid is generally smarter than that. She’d be like, “Look, Land Boy, I saved your life. How ’bout you become part of MY world?”

Much like Jersey Girls, mermaids can navigate circles, and they don’t pump gas. In fact, mermaids don’t ever get stuck in traffic. But they do stop traffic.

Yes, beauty is a big part of the appeal. Luckily, it is an approachable aesthetic. All sizes, shapes and ages can make it work.

As founder of the inaugural Asbury Park Promenade of Mermaids, scheduled for July 11, Jenn Mehm knows what it takes to make a sea-worthy costume. Mehm also founded the annual Sacramento Promenade of Mermaids, which began in 2011, so she has an extensive mermaid wardrobe.

“I use a different costume every time,” Mehm said. “I always make them — they’re in pieces all over my room right now. I might take something from an earlier costume and re-work it, or I’ll mix and match things.”

Does she sew?
“I wouldn’t call it sewing,” she said, with a laugh. “More like collages. There are staples involved.”

If you’re not that DIY, a bustier or a clam shell bikini top suits the human half of a mermaid, while a store-bought tail with scales and fin is like a mermaid’s Little Black Dress. You can also wear a skirt, as Mehm has, decorated with streamers or other embellishments that give the illusion of a mermaid’s tail.

“My original tail was made from dark green, light green, blue and silver bridesmaid dresses,” Mehm said. “I used a cardboard template and cut them all up.”

Oceanic jewelry and barrettes accessorize the look. Make-up is key: Mehm goes bold with eyeshadow in aqua and other blue-green shades.

Don’t think you need to stick with costume make-up: Hard Candy’s “Emerald Cut” nail polish and eye crayon in “Cat’s Eye” would also do the trick.

As a crowning touch, Mehm has worn wigs in neon green and hot pink. She also has a silver wig that she wore as part of a spectacular silver jelly-fish costume.

Mermaids make their way into Asbury Park

Kelly-Jane Cotter, @KellyJaneCotter 12:44 p.m. EDT July 5, 2015

What gal doesn’t want to be a mermaid?

They have a pretty sweet gig. Mermaids don’t need to do laundry. They don’t spend hours hunched over their computers, trying to meet deadlines. They basically swim around with their friends or hang out on a rock, enjoying nature and looking gorgeous.

Hans Christian Andersen put a darker spin on it, of course. But that was an odd case: A mermaid who loses everything by falling for a boy from the wrong side of the waves. A mermaid is generally smarter than that. She’d be like, “Look, Land Boy, I saved your life. How ’bout you become part of MY world?”

Much like Jersey Girls, mermaids can navigate circles, and they don’t pump gas. In fact, mermaids don’t ever get stuck in traffic. But they do stop traffic.

Yes, beauty is a big part of the appeal. Luckily, it is an approachable aesthetic. All sizes, shapes and ages can make it work.

As founder of the inaugural Asbury Park Promenade of Mermaids, scheduled for July 11, Jenn Mehm knows what it takes to make a sea-worthy costume. Mehm also founded the annual Sacramento Promenade of Mermaids, which began in 2011, so she has an extensive mermaid wardrobe.

“I use a different costume every time,” Mehm said. “I always make them — they’re in pieces all over my room right now. I might take something from an earlier costume and re-work it, or I’ll mix and match things.”

Does she sew?

“I wouldn’t call it sewing,” she said, with a laugh. “More like collages. There are staples involved.”

If you’re not that DIY, a bustier or a clam shell bikini top suits the human half of a mermaid, while a store-bought tail with scales and fin is like a mermaid’s Little Black Dress. You can also wear a skirt, as Mehm has, decorated with streamers or other embellishments that give the illusion of a mermaid’s tail.

“My original tail was made from dark green, light green, blue and silver bridesmaid dresses,” Mehm said. “I used a cardboard template and cut them all up.”

Oceanic jewelry and barrettes accessorize the look. Make-up is key: Mehm goes bold with eyeshadow in aqua and other blue-green shades.

Don’t think you need to stick with costume make-up: Hard Candy’s “Emerald Cut” nail polish and eye crayon in “Cat’s Eye” would also do the trick.

As a crowning touch, Mehm has worn wigs in neon green and hot pink. She also has a silver wig that she wore as part of a spectacular silver jelly-fish costume.

Mehm, a native Jersey Girl who moved to Asbury Park from Sacramento in 2012, is a longtime supporter of New Jersey’s local music scenes, and is known for her creativity.

She launched “Drippingwette Gazette,” a music fanzine, on 8/8/88 and published 12 issues through 1990. She founded mermaid promenades on both coasts simply because she thought it would be fun.

“Everyone loves a parade and people like to dress up,” she said. “Everyone’s got worries and different things, so it’s fun to be someone else for a day. A lot of people do zombie walks — there are two in Sacramento — and there’s anime and comic cons.

“I’m always amazed at what people do. Like at the zombie walk in Asbury Park, I saw a zombie SpongeBob. It just makes you be creative.

“In summer, being in the water, that’s the appeal of mermaids, too,” Mehm said.

Judging by the logos of the two promenades, the Asbury Park mermaids might be a little edgier than the Sacramento variety. Whereas Sacramento has a voluptuous, long-haired mermaid as its logo, the Jersey promenade’s website also depicts a skeleton mermaid, undulating in the shape of the Garden State.

It would make a cool bumper sticker.

“A lot of places don’t have all these bumper stickers about how great their state is,” Mehm noted. “You never see, like, “California Strong” or anything. It’s like every fifth car has something like that here. I was always homesick for New Jersey when I was in California!”
Pirates, sea creatures and other nautical costumes are welcome in the promenade. Mehm also has made it a point to bill the promenade as “steampunk-friendly,” so it will be interesting to see how many retro-futurist characters will participate.

And why shouldn’t they, considering the Promenade of Mermaids is a whimsical descendant of promenades past, stretching back to Victorian Asbury?

The Promenade of Mermaids is scheduled to begin at noon July 11 on the North end of the Asbury Park boardwalk. There is no rain date because mermaids and sea creatures don’t mind rain, and pirates can bring umbrellas.

Mehm credits restaurateur Marilyn Schlossbach, who owns the Asbury Park eateries Langosta Lounde, Pop’s Garage, Lightly Salted and Asbury Park Yacht Club, for helping to launch the promenade with financial support. The City of Asbury Park also lent its support.

The event is free, with no pre-registration required to be in the parade.

However, if you want to be eligible for prizes, you must register. The organizers offered free on-line registration until June 30, but after that, it’s $5. Mermaids who procrastinate can still register at the check-in area on the north end of the boardwalk from 10 a.m. to noon.

All entrants, pre-registered or not, must stop by the check-in area to get their registration number for judging.

At noon, the mermaids will march through the Grand Arcade at Convention Hall and proceed down the boardwalk until reaching the Casino.

At that point, the procession will turn onto Ocean Avenue, head up to Third Avenue and back onto the boardwalk, where Master of Ceremonies Don Dazzo, a longtime local musician, will welcome everyone and the judges will present the prizes.

Prizes will be awarded at the information booth between Third and Fourth avenues. A trio of judges — King Neptune, The Pirate and the Asbury Park Mermaid herself — will bestow prizes for best costume and runner-up in the adult category, ages 15 and older.

A King and Queen also will be crowned. The children’s category, for ages 14 and younger, will have prizes for first, second and third place. Additional prizes from local businesses will be given out throughout the day.

Prizes are provided by the following Asbury Park-based sponsors: Langosta Lounge, Lightly Salted, House of Trash, Groovy Graveyard, Parlor Gallery, Asbury Lanes, Asbury Park Yacht Club, Flying Saucers, B&G Home, Kill Screen Games, Days Ice Cream, also in Ocean Grove; Pop’s Garage, also in Shrewsbury; Carla Gizzi, also in Red Bank; as well as Artifacts Boutique in Belmar and Vintage Variety in Atlantic Highlands.

Discount tickets for mini-golf on the boardwalk will be given to any child in costume, while adults in costume will receive discounted admission to Surf Fest 2 at Asbury Lanes.

After the promenade, there will be a party at Asbury Park Yacht Club, on the boardwalk, with tunes by DJ Dazzo and mermaid-inspired craft vendors.

For more information, go to asburyparkpromenadeofmermaids.com or find them on Facebook.

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