Press

2016

The Asbury Park Sun

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http://asburyparksun.com/gallery-asbury-park-promenade-of-mermaids/

NJ 101.5

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http://nj1015.com/under-the-see-photos-from-asbury-park-promenade-of-mermaids-2016/

nj.com

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http://photos.nj.com/8001122/gallery/asbury_park_promenade_of_mermaids/index.html#/0

New Jersey Monthly

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Night & Day Magazine

Night&Day Article

Asbury Park Zest

Left Page AP Zest

Red Hot Magazine

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LINKS:

The New York Times:

Travel
New Beach Destination on the Jersey Shore? Asbury Park

By ERIC LIPTON JULY 5, 2016

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Contestant in a mermaid contest on the Boardwalk. Credit Tony Cenicola/The New York Times

 94.3 The Point

http://943thepoint.com/mermaid-parade-coming-to-asbury/

BestofNewJersey.com

https://bestofnj.com/summer-shore-asbury-park

nj.com

http://www.nj.com/entertainment/index.ssf/2015/07/the_7_best_things_to_do_in_nj_this_weekend_39.html


2015

The Two River Times

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94.3 The Point

http://943thepoint.com/asbury-park-promenade-of-mermaids/

LINKS

The AsburyParkPress

http://www.app.com/story/entertainment/2015/07/05/mermaid-promenade-asbury-park/29480575/

Mermaids make their way into Asbury Park

Kelly-Jane Cotter, @KellyJaneCotter 12:44 p.m. EDT July 5, 2015

What gal doesn’t want to be a mermaid?
They have a pretty sweet gig. Mermaids don’t need to do laundry. They don’t spend hours hunched over their computers, trying to meet deadlines. They basically swim around with their friends or hang out on a rock, enjoying nature and looking gorgeous.

Hans Christian Andersen put a darker spin on it, of course. But that was an odd case: A mermaid who loses everything by falling for a boy from the wrong side of the waves. A mermaid is generally smarter than that. She’d be like, “Look, Land Boy, I saved your life. How ’bout you become part of MY world?”

Much like Jersey Girls, mermaids can navigate circles, and they don’t pump gas. In fact, mermaids don’t ever get stuck in traffic. But they do stop traffic.

Yes, beauty is a big part of the appeal. Luckily, it is an approachable aesthetic. All sizes, shapes and ages can make it work.

As founder of the inaugural Asbury Park Promenade of Mermaids, scheduled for July 11, Jenn Mehm knows what it takes to make a sea-worthy costume. Mehm also founded the annual Sacramento Promenade of Mermaids, which began in 2011, so she has an extensive mermaid wardrobe.

“I use a different costume every time,” Mehm said. “I always make them — they’re in pieces all over my room right now. I might take something from an earlier costume and re-work it, or I’ll mix and match things.”

Does she sew?
“I wouldn’t call it sewing,” she said, with a laugh. “More like collages. There are staples involved.”

If you’re not that DIY, a bustier or a clam shell bikini top suits the human half of a mermaid, while a store-bought tail with scales and fin is like a mermaid’s Little Black Dress. You can also wear a skirt, as Mehm has, decorated with streamers or other embellishments that give the illusion of a mermaid’s tail.

“My original tail was made from dark green, light green, blue and silver bridesmaid dresses,” Mehm said. “I used a cardboard template and cut them all up.”

Oceanic jewelry and barrettes accessorize the look. Make-up is key: Mehm goes bold with eyeshadow in aqua and other blue-green shades.

Don’t think you need to stick with costume make-up: Hard Candy’s “Emerald Cut” nail polish and eye crayon in “Cat’s Eye” would also do the trick.

As a crowning touch, Mehm has worn wigs in neon green and hot pink. She also has a silver wig that she wore as part of a spectacular silver jelly-fish costume.

Mermaids make their way into Asbury Park

Kelly-Jane Cotter, @KellyJaneCotter 12:44 p.m. EDT July 5, 2015

What gal doesn’t want to be a mermaid?

They have a pretty sweet gig. Mermaids don’t need to do laundry. They don’t spend hours hunched over their computers, trying to meet deadlines. They basically swim around with their friends or hang out on a rock, enjoying nature and looking gorgeous.

Hans Christian Andersen put a darker spin on it, of course. But that was an odd case: A mermaid who loses everything by falling for a boy from the wrong side of the waves. A mermaid is generally smarter than that. She’d be like, “Look, Land Boy, I saved your life. How ’bout you become part of MY world?”

Much like Jersey Girls, mermaids can navigate circles, and they don’t pump gas. In fact, mermaids don’t ever get stuck in traffic. But they do stop traffic.

Yes, beauty is a big part of the appeal. Luckily, it is an approachable aesthetic. All sizes, shapes and ages can make it work.

As founder of the inaugural Asbury Park Promenade of Mermaids, scheduled for July 11, Jenn Mehm knows what it takes to make a sea-worthy costume. Mehm also founded the annual Sacramento Promenade of Mermaids, which began in 2011, so she has an extensive mermaid wardrobe.

“I use a different costume every time,” Mehm said. “I always make them — they’re in pieces all over my room right now. I might take something from an earlier costume and re-work it, or I’ll mix and match things.”

Does she sew?

“I wouldn’t call it sewing,” she said, with a laugh. “More like collages. There are staples involved.”

If you’re not that DIY, a bustier or a clam shell bikini top suits the human half of a mermaid, while a store-bought tail with scales and fin is like a mermaid’s Little Black Dress. You can also wear a skirt, as Mehm has, decorated with streamers or other embellishments that give the illusion of a mermaid’s tail.

“My original tail was made from dark green, light green, blue and silver bridesmaid dresses,” Mehm said. “I used a cardboard template and cut them all up.”

Oceanic jewelry and barrettes accessorize the look. Make-up is key: Mehm goes bold with eyeshadow in aqua and other blue-green shades.

Don’t think you need to stick with costume make-up: Hard Candy’s “Emerald Cut” nail polish and eye crayon in “Cat’s Eye” would also do the trick.

As a crowning touch, Mehm has worn wigs in neon green and hot pink. She also has a silver wig that she wore as part of a spectacular silver jelly-fish costume.

Mehm, a native Jersey Girl who moved to Asbury Park from Sacramento in 2012, is a longtime supporter of New Jersey’s local music scenes, and is known for her creativity.

She launched “Drippingwette Gazette,” a music fanzine, on 8/8/88 and published 12 issues through 1990. She founded mermaid promenades on both coasts simply because she thought it would be fun.

“Everyone loves a parade and people like to dress up,” she said. “Everyone’s got worries and different things, so it’s fun to be someone else for a day. A lot of people do zombie walks — there are two in Sacramento — and there’s anime and comic cons.

“I’m always amazed at what people do. Like at the zombie walk in Asbury Park, I saw a zombie SpongeBob. It just makes you be creative.

“In summer, being in the water, that’s the appeal of mermaids, too,” Mehm said.

Judging by the logos of the two promenades, the Asbury Park mermaids might be a little edgier than the Sacramento variety. Whereas Sacramento has a voluptuous, long-haired mermaid as its logo, the Jersey promenade’s website also depicts a skeleton mermaid, undulating in the shape of the Garden State.

It would make a cool bumper sticker.

“A lot of places don’t have all these bumper stickers about how great their state is,” Mehm noted. “You never see, like, “California Strong” or anything. It’s like every fifth car has something like that here. I was always homesick for New Jersey when I was in California!”
Pirates, sea creatures and other nautical costumes are welcome in the promenade. Mehm also has made it a point to bill the promenade as “steampunk-friendly,” so it will be interesting to see how many retro-futurist characters will participate.

And why shouldn’t they, considering the Promenade of Mermaids is a whimsical descendant of promenades past, stretching back to Victorian Asbury?

The Promenade of Mermaids is scheduled to begin at noon July 11 on the North end of the Asbury Park boardwalk. There is no rain date because mermaids and sea creatures don’t mind rain, and pirates can bring umbrellas.

Mehm credits restaurateur Marilyn Schlossbach, who owns the Asbury Park eateries Langosta Lounde, Pop’s Garage, Lightly Salted and Asbury Park Yacht Club, for helping to launch the promenade with financial support. The City of Asbury Park also lent its support.

The event is free, with no pre-registration required to be in the parade.

However, if you want to be eligible for prizes, you must register. The organizers offered free on-line registration until June 30, but after that, it’s $5. Mermaids who procrastinate can still register at the check-in area on the north end of the boardwalk from 10 a.m. to noon.

All entrants, pre-registered or not, must stop by the check-in area to get their registration number for judging.

At noon, the mermaids will march through the Grand Arcade at Convention Hall and proceed down the boardwalk until reaching the Casino.

At that point, the procession will turn onto Ocean Avenue, head up to Third Avenue and back onto the boardwalk, where Master of Ceremonies Don Dazzo, a longtime local musician, will welcome everyone and the judges will present the prizes.

Prizes will be awarded at the information booth between Third and Fourth avenues. A trio of judges — King Neptune, The Pirate and the Asbury Park Mermaid herself — will bestow prizes for best costume and runner-up in the adult category, ages 15 and older.

A King and Queen also will be crowned. The children’s category, for ages 14 and younger, will have prizes for first, second and third place. Additional prizes from local businesses will be given out throughout the day.

Prizes are provided by the following Asbury Park-based sponsors: Langosta Lounge, Lightly Salted, House of Trash, Groovy Graveyard, Parlor Gallery, Asbury Lanes, Asbury Park Yacht Club, Flying Saucers, B&G Home, Kill Screen Games, Days Ice Cream, also in Ocean Grove; Pop’s Garage, also in Shrewsbury; Carla Gizzi, also in Red Bank; as well as Artifacts Boutique in Belmar and Vintage Variety in Atlantic Highlands.

Discount tickets for mini-golf on the boardwalk will be given to any child in costume, while adults in costume will receive discounted admission to Surf Fest 2 at Asbury Lanes.

After the promenade, there will be a party at Asbury Park Yacht Club, on the boardwalk, with tunes by DJ Dazzo and mermaid-inspired craft vendors.

For more information, go to asburyparkpromenadeofmermaids.com or find them on Facebook.

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